Jim Innocenzi


Jim Innocenzi, a veteran media consultant and award-winning pioneer in political advertising, is a founding partner of Sandler-Innocenzi. Throughout the firm’s 33-year history, Jim has been the creative force behind dozens of high profile political campaigns, combining distinctive advertising and targeted messaging to move the hearts and minds of voters, resulting in a 75%-win rate for candidates. Sandler-Innocenzi has won over 100 political campaigns.

Jim has been recognized for fundamentally reshaping political advertising, bringing a Madison Avenue approach to a cluttered political spectrum. Jim has been a creative force behind advertising that achieves results and wins elections.

He helped elect Kay Orr as the first female Republican governor in the country. It marked the first U.S. gubernatorial election in which both major party candidates were women.

Jim also helped Judy Martz make history by helping her become the first female Governor of Montana. His commercials also helped Kirk Fordice break the Democrats stranglehold of the Mississippi’s governor’s office when Fordice became the first Republican governor in 117 years.

This year, Jim was a media consultant for Dr. Ben Carson’s presidential campaign. In 2012, he was a media advisor for Governor Rick Perry’s presidential campaign. And Jim served on the John McCain for President Ad Council in 2008.

Recent clients include Governors Dave Heineman of Nebraska, Butch Otter of Idaho, Jim Gibbons of Nevada, Senators Mike Crapo and Jim Risch of Idaho; Congressmen Tom Rooney and John Mica of Florida, Raul Labrador of Idaho, and Mike Turner of Ohio; Congresswoman Cynthia Lummis of Wyoming; and former GOP leader and now Florida Agriculture commissioner Adam Putnam.

Jim has been an advertising consultant to Republican National Committee, The Republican Governor’s Association and the National Republican Congressional Committee.

He is a member of the Board of Directors of the American Political Consultants Association, and has won numerous awards for his political campaign and issue advocacy advertising.

Jim grew up in Pittsburgh, Pennsylvania, and is a proud Buckeye who earned a B.A. in Broadcast Journalism from the Ohio State University.

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