Zac Moffatt is the co-founder of Targeted Victory, an audience driven technology company focusing on programmatic media buying across all screens. Employing over 100+ people, Targeted Victory’s mission is to use technology to bring transparency and accessibility to media buying to empower its clients.
Since being founded in 2009 Targeted Victory has served over 600 campaigns and organizations, including Mitt Romney for President, General Dynamics, American Crossroads, Marco Rubio for Senate, FedEx and 5 of the 9 Republican Senate wins in 2014. Recently, Wired named Zac among tech insiders defining 2016. In 2011 and 2012 Zac was the Digital Director for Mitt Romney for President, where he managed a department of over 150 with a budget of over $100 million.
Zac is a frequent contributor to The Wall Street Journal, TechCrunch, The New York Times, The Washington Post, C-SPAN, Forbes and more. In 2012, he was named one of The Adweek 50.
Prior to founding Targeted Victory, Zac served as the Deputy Director for Statewide efforts at Freedom’s Watch, the Director of Political Education for the Republican National Committee, and the Victory Director for the Maryland Republican Party for Governor Robert Ehrlich and Senate candidate Michael Steele.
He has also served on campaigns in New York, Oregon and Rhode Island, as well as the 55th Presidential Inaugural Committee and the 2004 Republican National Convention.
Prior to the Convention, Zac served as the Associate Chief of Staff for Mayor Michael Bloomberg of New York City, following the Mayor’s successful election in 2001.